Sung Hanbin Captures Summer with Allure Korea
ZEROBASEONE’s Sung Hanbin has taken over the summer with his striking visuals in a new pictorial for the Swedish-inspired perfume brand Björk and Berries, featured by Allure Korea.

Embodying the theme “An Early Summer, Scented Like Sunshine,” Hanbin showcased a chic and modern vacation look, perfectly complementing the brand’s fresh concept. His natural charm and expressive poses under soft daylight heightened the campaign’s refreshing vibe.

Hanbin’s All-Rounder Appeal
Recently, Hanbin also debuted as a solo MC on Mnet’s World of Street Woman Fighter, receiving praise for his engaging hosting skills. Beyond his music and dance talents, he’s rapidly becoming a top choice for major brands in fashion, jewelry, and fragrance.
ZEROBASEONE’s Billboard Success
Meanwhile, ZEROBASEONE continues their global rise as their latest mini-album, BLUE PARADISE, entered the Billboard 200 at #28, setting a new record for 5th-generation K-pop groups. The album has maintained a strong presence on four Billboard charts for seven consecutive weeks.
Sung Hanbin’s star power in both music and fashion only continues to grow.