SM Entertainment has announced its acquisition of a major stake in Great M Entertainment, becoming the company’s second-largest shareholder.
Expanding the Multi-Label Strategy
SM revealed that this investment is part of its ‘SM 3.0’ vision, aiming to broaden its multi-label system through strategic external partnerships. The company emphasized that Great M’s unique musical direction and the producing expertise of CEO Kim Young Sun align well with SM’s future strategy.
Focus on Artist Growth and Global Reach
SM highlighted the potential of Great M’s artists, including hip-hop group 82MAJOR, and aims to leverage both companies’ strengths to diversify its music and expand globally.
Established in 2020 by former FNC executive Kim Young Sun, Great M Entertainment is known for nurturing hip-hop talents and innovative music styles.
SM also stated its ongoing commitment to investing in domestic and international labels to enhance musical diversity and reinforce its global influence.
