RBW has formed a strategic partnership with China’s leading music platform NetEase Cloud Music, aiming to further expand K-Pop’s global reach.
This collaboration allows RBW’s artists—including Mamamoo, ONEUS, ONEWE, and PURPLE KISS—to exclusively release their music on NetEase Cloud Music. Recent releases from artists like Solar and Moonbyul are now available, with future tracks set to debut on the platform.
NetEase Cloud Music, which boasts over 200 million monthly active users, is especially influential among young Chinese listeners. This partnership is expected to strengthen cultural exchange and foster long-term cooperation between the Korean and Chinese music industries.
An RBW representative highlighted the significance of this alliance, stating, “This is more than a copyright deal—it’s a trust-based, strategic partnership to enhance K-Pop’s competitiveness globally.”
RBW and its affiliates currently own around 8,500 music copyrights and continue to advance their global content production and distribution business.
