RBW, a leading K-pop content company, has signed a strategic partnership with China’s top music streaming service, NetEase Cloud Music. This collaboration aims to expand the global reach of K-pop and foster deeper music industry ties between Korea and China.
Exclusive Releases for Chinese Fans
Through this agreement, RBW will provide exclusive music releases from its lineup of artists—including MAMAMOO, ONEUS, ONEWE, and PURPLE KISS—on NetEase Cloud Music. Solo tracks from Solar and Moonbyul are also available, with upcoming songs to be launched exclusively on the platform.
Strengthening K-Pop’s Global Presence
NetEase Cloud Music boasts over 200 million monthly active users, especially among younger generations. This partnership marks a significant step in connecting Chinese fans with the latest K-pop content and building long-term cultural exchange between the two countries.
RBW representatives emphasized that this partnership is built on trust and aims to enhance the competitiveness of K-pop content worldwide through ongoing collaboration.
Looking Ahead
RBW and its affiliates, including DSP Media, currently hold rights to around 8,500 music copyrights. The company continues to focus on global music production and distribution, promising more innovative projects in the future.
