Lee Soo-man, legendary K-pop producer and A2O key visionary, has led a successful urban greening campaign in Los Angeles, raising over $1.25 million (approx. 1.7 billion KRW) for tree planting in underprivileged communities.
The campaign, organized with KYCC (Koreatown Youth & Community Center), began with Lee Soo-man’s personal donation of $500,000 in September 2024, and attracted over $755,000 in additional support from various organizations and individuals.
More than 1,000 climate-resilient trees have been planted across South LA, Pico-Union, and Koreatown, with over 500 volunteers, including youth and local residents, actively participating.
Sunny and A2O MAY Join the Initiative
Girls’ Generation’s Sunny and A2O’s global girl group A2O MAY took part in the planting event, highlighting K-pop’s commitment to sustainability. A2O MAY, known for their Billboard Top 40 debut ‘Under My Skin,’ continues to showcase global influence.
Leadership and Vision for the Future
Lee Soo-man shared, “Planting trees leaves a living legacy for future generations. Preserving and expanding beauty is a responsibility for artists and creators alike.” KYCC praised the campaign as a model for impactful ESG collaboration.
This campaign sets a positive example of how the entertainment industry can drive real-world environmental change.
