KiiiKiii Leads June 2025 Rookie Idol Brand Reputation
The Korea Corporate Reputation Research Institute has announced the top rookie idol groups for June 2025. KiiiKiii secured the number one spot, followed by TWS in second and MEOVV in third. The rankings are based on brand reputation analysis, evaluating participation, media attention, and community engagement.
Brand Reputation Index Insights
For this month’s analysis, over 10.8 million data points were analyzed, marking a 4.52% increase from May. KiiiKiii achieved a brand reputation index of 1,629,547, maintaining their lead despite a slight decrease from the previous month. TWS and MEOVV showed significant gains, with MEOVV notably jumping 464% compared to May.
Positive Image and Rising Rookies
KiiiKiii’s brand is associated with keywords like “Gen Z,” “model,” and “university festival,” achieving a positive sentiment ratio of 90.58%. The top 30 also include rising groups like ILLIT, BabyMonster, and HATSU2HATSU, reflecting the growing impact of new idols since 2023.
As competition intensifies, these rookie idol groups are set to shape the next wave of K-pop trends worldwide.
