Global girl group KATSEYE, formed by HYBE and Geffen Records, has made a stunning debut on the Billboard Hot 100 with their digital single ‘Gnarly,’ entering the chart at number 92. This achievement follows their successful entry into the UK’s Official Singles Chart Top 100, signaling their rapid rise in the global pop scene.
Chart Success and Global Recognition
‘Gnarly’ also ranked 39th on the Billboard Global (Excl. US) chart and 47th on the Global 200, further boosting KATSEYE to 11th on the Emerging Artist chart. Their bold sound and energetic performances have quickly captivated fans worldwide.
KATSEYE Shares Their Excitement
In a statement, KATSEYE expressed, “It feels unreal to see our name on the Billboard Hot 100. This is proof that passion and hard work truly pay off. We hope our journey inspires others to chase their dreams.”
Performance, Strategy, and K-pop Innovation
‘Gnarly’ blends hyper-pop with dance and punk elements, drawing praise for its experimental sound. The group’s music show performances in Korea, including on ‘M Countdown’ and ‘Music Bank,’ went viral, with their YouTube stage video amassing over 7.7 million views.
KATSEYE’s success highlights HYBE’s innovative global approach to K-pop, combining Korean training with Western market strategies. Their quick ascent proves the global power and adaptability of the K-pop system.
With this milestone, KATSEYE is poised to inspire the next generation of global idols.
