KATSEYE, HYBE and Geffen Records’ global girl group, has made a powerful debut on the US Billboard Hot 100 with their digital single ‘Gnarly’ entering at No. 92.
Following recent success on the UK Official Singles Top 100, KATSEYE’s ‘Gnarly’ also ranked No. 39 on Billboard Global (Excl. US) and No. 47 on the Global 200 chart. The group re-entered the Billboard Emerging Artist chart at No. 11, solidifying their global impact.
Performance and Strategy Drive Success
‘Gnarly’ blends hyper-pop, dance, and punk for a fresh, experimental sound. Despite initial concerns, the group’s bold performances on Korean music shows and viral stage videos have captivated fans worldwide. Their M2 Studio Choom performance has surpassed 7.79 million YouTube views, showcasing their global appeal.
HYBE’s Global K-Pop Vision
KATSEYE’s rise reflects HYBE’s strategy to globalize K-pop through rigorous training and innovative production. After being selected via the ‘Dream Academy’ global audition, KATSEYE’s blend of Korean training and U.S.-centric concepts set a new standard for international success.
As KATSEYE continues to break barriers, their journey inspires fans and paves the way for future global K-pop acts.
