Ifeye, the rookie girl group from Hyhat Entertainment, is quickly gaining attention in the K-pop world thanks to the creative vision of CEO Ryudi.
Innovative Debut and Rapid Growth
Ifeye stood out immediately after debuting, earning 8th place in the Korean Corporate Reputation Research Institute’s May ‘Rookie Idol Group Brand Reputation’ ranking—a remarkable achievement for a new group. Their unique concept and high-quality music and visuals have set them apart.
Ryudi’s Leadership and Philosophy
Hyhat CEO Ryudi has overseen every aspect of Ifeye’s creation, from concept planning and member selection to building the group’s universe. He stated, “Ifeye embodies my production philosophy and creative intuition. I want to redefine what fans expect from idols today.” Ryudi is recognized for his trendsetting approach and hands-on involvement in all Hyhat projects.
Expanding Beyond Music
Beyond K-pop, Ryudi is active in fashion with his own brands, DAUSPICE and NOICE, targeting the MZ generation with stylish designs and strategic branding. This synergy between music and lifestyle content is strengthening Hyhat’s creative model.
Global Ambitions and Future Plans
Ifeye is set to expand into international markets, with plans for web variety shows, fashion collaborations, and global content platforms. Ryudi aims to grow Ifeye into not just a group but a full-fledged brand and universe, promising an expanded fan experience and a new model for K-content. Fans can look forward to innovative projects that push the boundaries of what it means to be an idol.
