HYBE Latin America has announced the launch of a groundbreaking boy group project, aiming to create the next global sensation by blending K-pop training with Latin cultural flair. The project is currently underway in Mexico City, where 16 finalists are undergoing intensive training, selected from an initial pool of 300 contestants.
Star-Studded Mentor Lineup
The project is led by world-renowned director and choreographer Kenny Ortega, known for ‘High School Musical’ and ‘Descendants.’ Other mentors include chief choreographer Charm La’Donna, who has worked with artists like Kendrick Lamar and Beyoncé, and vocal coach Robert Stevenson, famous for training Justin Timberlake and Rihanna.
Global Reach and Vision
The reality series, which will select the group’s final members, is being teased on HYBE Labels’ YouTube and social channels, generating excitement among fans worldwide. CEO Ga Jonghyun emphasized that the project aims to amplify Latin voices globally using innovative training and production methods.
HYBE Latin America continues to expand its influence, also working with Telemundo on the band audition show ‘Pase a la Fama,’ airing from June 8. Fans can look forward to a new era of cross-cultural idol groups.
