The Square ENM has officially launched its new brand identity, transitioning from its former name, FeelingVibe, to strengthen its vision in the global K-pop entertainment industry.
New Name Reflects Global Ambitions
The company announced the rebranding as part of its strategy to establish a clear identity and vision in the rapidly growing K-pop performance and content market. The new name, The Square ENM, highlights its commitment to uniting content, fans, and artists, and enhancing synergy across Entertainment, Network, and Media sectors.
Leadership and Expansion Plans
Yoo Seung-jae, previously COO, has been appointed as CEO to lead the company into its next phase. He emphasized the rebranding will reinforce their global business strategy and position The Square ENM as a content-driven company dedicated to fans and artists.
Upcoming Projects and Partnerships
Subsidiary company MOVE will expand its role in album distribution and fan event operations. The Square ENM is also set to host the major K-pop event, 2025 The Fact Music Awards, signaling its push into the global market.
This rebrand marks a bold step forward for The Square ENM as it aims to become Asia’s number one live entertainment platform.
