dearALICE, SM Entertainment’s first UK boy group, returns with their second single ‘Sweet’ released on May 23rd across global music platforms.
The new track ‘Sweet’ captures the playful and charming energy of summer, inspired by early 2000s pop legends like The Neptunes and Justin Timberlake. The song features funky guitar riffs, unique percussion, and soulful vocals, blending British sensibilities with modern K-pop flair.
Notable international producers contributed to ‘Sweet,’ including Jesse Saint John (who worked on Lizzo’s ‘Truth Hurts’), Pink Slip (collaborator with Lauv and Marshmello), and Nami (associated with Ariana Grande and The Kid Laroi), elevating the song’s musical quality.
dearALICE previously made headlines with debut single ‘Ariana,’ ranking high on UK Official Charts and catching the attention of BBC Radio 1’s ‘Future Pop’ as a rising global boy band.
Following performances at SMTOWN LIVE 2025 in Seoul, Mexico City, and LA, dearALICE is set to take the stage in London on June 28, continuing their international momentum.
SM and Kakao Entertainment, through a strategic partnership with gamma., are rolling out extensive global promotions for dearALICE, with Moon&Back Media handling their UK management.