BTS’s Jin has unveiled the official music video poster for his upcoming mini album ‘Echo’ title track, ‘Don’t Say You Love Me’. The poster, shared via BTS’s official channels, captures the bittersweet story of lovers at a crossroads, highlighted by the phrases “crossed gazes and tangled hearts” and “our cherished story.”

The music video, set to premiere alongside the album release on May 16 at 1 PM KST, is described as a dramatized romance, with actress Shin Se-kyung starring opposite Jin. Fans can expect cinematic storytelling and Jin’s signature emotional performance.
‘Don’t Say You Love Me’ is a pop track with a restrained, melancholic sound, reflecting the complexities of love as both comfort and pain. The ‘Echo’ mini album will feature seven tracks, including collaborations and diverse band-inspired genres, revealing Jin’s unique perspective on universal emotions.
Anticipation is high for Jin’s return and the heartfelt stories his new album will deliver to ARMY and music fans worldwide.