BTS Jin Unveils New MV Poster with Shin Se-kyung

BTS member Jin has revealed the official poster for his upcoming title track ‘Don’t Say You Love Me’ from his second mini-album, ‘Echo’. The music video features popular actress Shin Se-kyung as the female lead, capturing the bittersweet emotions of love and separation.

Drama-Style MV Explores Love’s Irony
Produced in a cinematic, drama-style format, the MV portrays a couple at the end of their relationship. The visuals and poignant taglines like “crossed gazes and tangled hearts” highlight the complexity of their story.
‘Don’t Say You Love Me’ is a pop track with a restrained, emotional sound. Jin expresses the pain and comfort of love through his signature vocals, promising a moving performance.
Mini-Album ‘Echo’ Out June 16

Set for release on June 16 at 1PM KST, ‘Echo’ features seven tracks, including collaborations and diverse genres. The album reflects on life’s moments as unique echoes, with Jin delivering relatable stories and heartfelt messages.
Fans can look forward to a cinematic music video and Jin’s emotional storytelling in ‘Echo’.