BTS’s Jimin is at the heart of a global surge in popularity for Samyang’s Buldak Ramen, earning praise from the company’s leadership for his influential impact.
BTS Jimin’s Viral Influence
At the 16th Asian Leadership Conference in Seoul, Samyang Foods’ chairman and industry experts credited Jimin’s public enjoyment of Buldak Ramen—especially on live broadcasts—for catapulting the brand’s international appeal. His authentic moments resonated with fans and inspired viral challenges, including participation by global celebrities like Cardi B.
Record Sales and K-Ramen Craze
Samyang Foods achieved record-breaking profits, with media attributing this ‘second golden era’ of K-ramen to Jimin’s influence. The company even cited Jimin as a reason behind constructing a new factory and expanding overseas. Jimin continues to be a cultural ambassador, with everything he enjoys—from ramen to traditional Korean foods—sparking trends worldwide.
This phenomenon underlines the power of K-pop stars in shaping global consumer trends and further cements Jimin’s status as a leading icon of K-culture.
