PUMA Unveils H-Street Sneakers in Seoul
Global sports brand PUMA held a high-profile launch for its new H-Street sneakers at Layer 41 in Seoul’s Seongsu district. The event attracted global attention as BLACKPINK’s Rosé, PUMA’s global ambassador, posed for the media and experienced the new collection firsthand.
Star-Studded Guest List
The VIP event, held a day before the official opening, featured appearances by THE BOYZ’s Juyeon, ITZY’s Yeji, actress Jo Yuri, Lee Jun-young, and Cha Jung-won, bringing a trendy atmosphere to the venue.
About the H-Street Sneaker
The H-Street model is a modern reinterpretation of PUMA’s classic 2003 lifestyle sneaker, inspired by the 1990s Harambee running spikes. The launch reinforces PUMA’s leadership in global sneaker trends.
The exhibition ‘FUTURE ARCHIVES: THE H-STREET’ will run at Layer 41 until June 18, offering a look into PUMA’s heritage and future vision.
