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Home Artist BLACKPINK

BLACKPINK’s Rosé Shines at PUMA H-Street Launch Event

May 17, 2025
in BLACKPINK, ITZY, News
0

PUMA Unveils H-Street Sneakers in Seoul

Global sports brand PUMA held a high-profile launch for its new H-Street sneakers at Layer 41 in Seoul’s Seongsu district. The event attracted global attention as BLACKPINK’s Rosé, PUMA’s global ambassador, posed for the media and experienced the new collection firsthand.

BLACKPINK’s Rosé at PUMA H-Street Launch
Image courtesy of PUMA

Star-Studded Guest List

The VIP event, held a day before the official opening, featured appearances by THE BOYZ’s Juyeon, ITZY’s Yeji, actress Jo Yuri, Lee Jun-young, and Cha Jung-won, bringing a trendy atmosphere to the venue.

THE BOYZ Juyeon and ITZY Yeji attending PUMA event
Image courtesy of PUMA

About the H-Street Sneaker

The H-Street model is a modern reinterpretation of PUMA’s classic 2003 lifestyle sneaker, inspired by the 1990s Harambee running spikes. The launch reinforces PUMA’s leadership in global sneaker trends.

PUMA H-Street sneaker display at Seoul event
Image courtesy of PUMA

The exhibition ‘FUTURE ARCHIVES: THE H-STREET’ will run at Layer 41 until June 18, offering a look into PUMA’s heritage and future vision.

Tags: ITZYJuyeonPUMA H-StreetROSÉ
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