Baekhyun, member of EXO and acclaimed solo artist, is taking his latest album ‘Essence of Reverie’ global with a series of special pop-up events in the United States.
Following the release of his fifth mini album on May 19, Baekhyun has captivated fans with diverse performances, including stages for his pre-release track ‘Chocolate’ and the title song ‘Elevator.’ He has also showcased his talents on popular YouTube shows, highlighting both his vocals and personality.
To connect even closer with fans, Baekhyun is hosting pop-up stores in eight major U.S. cities—Los Angeles, Atlanta, San Diego, Murfreesboro, Orlando, Seattle, Tempe, and Washington D.C.—from May 23 to 25. These events celebrate the U.S. launch of the album, offering exclusive experiences for fans.
The album is also now available at major American retailers such as Target, Walmart, and Barnes & Noble, marking Baekhyun’s significant step onto the global stage.
‘Essence of Reverie’ has achieved remarkable success, topping iTunes charts in 24 regions and surpassing one million sales within three days—making it the highest first-week solo release of 2025 so far.
Looking ahead, Baekhyun will kick off his first solo world tour in Seoul on June 7 and 8, promising even more opportunities for fans to experience his artistry live.
