🔥 BTS Takes the Crown in May 2025 Boy Group Brand Rankings
BTS has once again proved their global dominance, securing the No.1 spot in the Korea Corporate Reputation Research Institute’s May 2025 Boy Group Brand Reputation Rankings. With overwhelming support from fans and media alike, the group recorded an astonishing 92.02% positive sentiment score, further solidifying their untouchable reputation in the K-pop industry.
📈 How the Rankings Were Measured
The Korea Corporate Reputation Research Institute collected data from April 10 to May 10, 2025, analyzing a staggering 57,279,872 pieces of big data related to boy group brands. The evaluation was based on four key indices:
- Participation Index – Consumer activity and engagement
- Media Index – Press and broadcast exposure
- Communication Index – Social media conversations
- Community Index – Fan communities and forum discussions
These indices reflect how deeply a group is embedded in consumer habits and digital culture, making this ranking one of the most comprehensive brand reputation indicators in K-pop.
🔍 Why BTS Ranked First
According to the Institute’s director Goo Chang-hwan, BTS ranked especially high in link analysis with associated terms like “prove,” “sell out,” and “sponsor.” Keyword analysis highlighted three members — Jin, Jimin, and Jungkook — as the most talked-about individuals within the group this month.
In terms of sentiment analysis, BTS recorded an incredible 92.02% positive reaction rate, showing that public opinion around the group remains highly favorable even during group hiatus or solo activity phases.
🏆 Top 30 Boy Group Brand Rankings – May 2025
- BTS
- SEVENTEEN
- BIGBANG
- TWS
- THE BOYZ
- EXO
- SHINee
- Super Junior
- ENHYPEN
- NCT
- Stray Kids
- BTOB
- ZEROBASEONE
- ATEEZ
- ASTRO
- INFINITE
- Highlight
- BOYNEXTDOOR
- MONSTA X
- Wanna One
- 2PM
- TVXQ
- RIIZE
- TREASURE
- B1A4
- TOMORROW X TOGETHER
- ONF
- FTISLAND
- VIXX
- PENTAGON
💡 What This Means for BTS
Even as some BTS members are serving in the military and others focus on solo careers, their brand remains stronger than ever. This demonstrates not just the loyalty of their fanbase (ARMY) but also the depth of BTS’s impact on Korean pop culture, global media, and consumer behavior.
With keywords like “Jin, Jimin, and Jungkook” trending in relation to the group, it’s clear that fans are actively engaging with all aspects of BTS — from music and fashion to philanthropy and endorsements.
🗣 What Fans Are Saying
Across social media platforms, fans celebrated the news with hashtags like #BTSTopsAgain and #BTSBrandKings. Many noted how impressive it is that BTS continues to lead without group promotions, proving that their brand power goes beyond music alone.
💬 Who’s your No.1?
Did your favorite group make the list? Share your thoughts in the comments, and stay tuned to AllThatKpop for the latest rankings, comeback news, and deep dives into your favorite idols!
