Baekhyun of EXO is taking his solo career global with exciting new pop-up events across the US.
Following the release of his 5th mini album, Essence of Reverie, Baekhyun has been connecting with fans through both online content and special in-person experiences. His recent performances on music shows and viral YouTube appearances have showcased his vocal talent and charm.
US Pop-Up Stores Draw Enthusiastic Fans
To celebrate the American release of his album, Baekhyun has launched pop-up stores in eight major US cities, including Los Angeles, Atlanta, and Washington D.C. From May 23rd to 25th, fans can enjoy exclusive exhibitions and activities inspired by the album’s concept.
Baekhyun’s album is also available in major US retailers like Target, Walmart, and Barnes & Noble, marking a significant step in his global expansion.
Record-Breaking Sales and Upcoming Tour
Essence of Reverie topped iTunes charts in 24 regions and surpassed one million sales in just three days—setting a new record for solo artists in 2025.
Baekhyun will kick off his first solo world tour, ‘Reverie,’ with concerts in Seoul on June 7 and 8, promising more unforgettable moments for fans worldwide.
Stay tuned for more updates on Baekhyun’s global journey!
