Baekhyun Expands Global Reach with US Pop-Ups
Baekhyun, member of EXO and acclaimed solo artist, is making headlines with his successful pop-up events in eight major US cities. Following the release of his fifth mini-album, Essence of Reverie, Baekhyun has been actively engaging fans worldwide.
Album Release and Fan Events
The album, featuring pre-release track “Chocolate” and title song “Elevator,” quickly climbed iTunes charts, earning Baekhyun #1 on Top Albums in 24 regions and #1 on Top Songs in 14 regions. Remarkably, album sales surpassed one million copies within just three days.
To connect with fans, Baekhyun launched pop-up stores in Los Angeles, Atlanta, San Diego, Murfreesboro, Orlando, Seattle, Tempe, and Washington D.C. from May 23 to 25. These events offer exclusive experiences and merchandise, celebrating his growing international fanbase.
Upcoming Tour and Achievements
Baekhyun’s fifth mini-album also marks the highest initial sales for a solo artist in 2025. He will kick off his first solo world tour, Reverie, with concerts in Seoul on June 7 and 8 at KSPO Dome, promising even more exciting moments for fans worldwide.
With both on- and offline activities, Baekhyun continues to set new records and strengthen his global presence.
