SEVENTEEN Launches 10th Anniversary Festivities in Seoul
SEVENTEEN has kicked off their 10th debut anniversary with citywide celebrations, transforming Seoul into a festival for fans and citizens alike. Starting May 23, the group’s ‘B-DAY PARTY’ at Sebitseom offers immersive experiences—like the SEVENTEEN History Zone, interactive message booths, and exclusive merch sales.
The event, running until May 25, includes pop-up programs, stamp tours, and collaborations with brands like Bibigo and NAS Cosmetics. Fans from 138 countries have already participated, highlighting SEVENTEEN’s global appeal.
Historic Jamsu Bridge Performance
On May 25, SEVENTEEN will become the first K-pop act to perform atop Seoul’s Jamsu Bridge, with their ‘BURST Stage’ streamed live across major platforms. Tickets sold out rapidly, and landmark buildings across Seoul will light up in SEVENTEEN’s signature colors to mark the occasion.
New Album and Global Impact
SEVENTEEN wraps up the festivities by releasing their highly anticipated 5th studio album, ‘HAPPY BURSTDAY,’ on May 26. The album features group tracks, solo songs, and a collaboration produced by Pharrell Williams, showcasing their musical evolution and ambition.
With citywide installations and international participation, SEVENTEEN’s 10th anniversary sets a new standard for K-pop celebrations worldwide.
