BabyMonster and TREASURE Shine in China
On July 9th and 10th, BabyMonster and TREASURE held highly successful pop-up stores in Shanghai and Shenzhen, drawing crowds and selling out merchandise within days. These events marked both groups’ first official pop-up appearances in China and highlighted their growing international appeal.
Exclusive Merchandise and Fan Excitement
BabyMonster set up their ‘DRIP’ album-themed pop-up in a major mall, featuring over 100 exclusive items, including their first album, tour merchandise, anniversary photobooks, and apparel. Some products sold out on opening weekend, prompting multiple restocks. The store welcomed fans of all ages, from families to students, reflecting the group’s broad fanbase.
Meanwhile, TREASURE’s pop-up celebrated their special mini-album ‘PLEASURE’, offering fans photo zones with themed heart balloons and walls covered in supportive messages. The enthusiastic turnout underscored the group’s passionate Chinese following.
Ongoing Global Tours
BabyMonster is currently on their debut world tour, visiting 20 cities with 32 shows, while TREASURE continues their ‘SPECIAL MOMENT’ fan concert tour across the Americas, Japan, and Asia. Both groups are committed to connecting with fans worldwide through pop-ups, concerts, and fan meetings.
YG Entertainment shared, “We plan to continue engaging fans globally with more pop-ups, fan meetings, and performances.”
